Projukti Associates is a proprietorship company that specializes in the marketing, sales, and distribution of international/multinational healthcare products and services in Bangladesh. Founded by a group of professionals with 30 years of experience in Health Technology, Projukti Associates was created to focus on individual business areas in IVD products, medical equipment, healthcare IT solutions and hospital design consultancy. The company has successfully introduced a number of products from different international/multinational companies into the Bangladesh market. The management of the company is market-driven and well-trained, with good professional relationships with key opinion leaders. The marketing and sales teams are focused on individual business areas, while distribution, finance, personnel, and administration are grouped together for cost-effectiveness and efficiency.